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| Spire
adopts Pageflex Mpower technology to offer Web-to-Print solution for their clients |
| Spire standardizes on Mpower for creation of customized
marketing materials |
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| CAMBRIDGE,
MA - June 4, 2001 - Pageflex, Inc. (NASDAQ: BITS) and Spire today announced
that Spire has adopted Pageflex Mpower™ as the standard software for Spire's
Web-to-print solution, the Spire Collateral Construction System. |
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| Built on Pageflex Mpower
technology, the Spire Collateral Construction System delivers highly customized
marketing materials through a Web-based interface. Customized marketing materials
provide a stronger message to the consumer with less cost in their delivery. Spire
has recently implemented Web-to-print solutions for clients including Sotheby's
International Realty, Salomon Smith Barney, and Zurich Scudder Investments. |
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| Pageflex Mpower is
an enterprise-level Web-to-print solution based on NuDoc, a powerful, XML-based
composition engine. Mpower uses flexible design templates incorporating "spring-loaded"
text and image containers that dynamically adjust the page layout based on the
sizes and shapes of the variable contents flowing into them. |
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| Spire has been working in the digital print space since
1994 when the first Agfa Chromapress in the United States was installed at its
Boston facility. The company has been developing custom solutions for years, including
Web-to-print, to assist clients in integrating digital printing into traditional
offset print programs and into marketing strategy. |
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| The Spire Collateral Construction System allows clients
to build pages on line from content databases and initiate short-run, long-run
and variable data print projects from the its internet-based client interface. |
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| "We've been
on the leading edge of four-color variable print work for years." Said Rick
Theder, Executive Vice President of Spire. "We've researched many back-end
products that would interface with the Web, allow for high-end design, and produce
a high volume of print-ready pages. Pageflex provides this solution for us today
and has for the past few years. A compelling benefit to us is that Pageflex is
not resting on its past accomplishments, but continues to provide significant
improvements to Mpower." |
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| "Spire has done an excellent job of implementing Pageflex
Mpower to provide highly-customized services to its customers" said Sang
Lee, Vice-President of Sales and Marketing for Pageflex, Inc. "By using Mpower,
Spire will be able to increase its range of offerings and make it easier for customers
to order printed materials over the Web." |
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| About Pageflex, Inc. |
| Pageflex
(www.pageflexinc.com) develops, markets,
and supports on-demand document composition solutions and related technology.
Its products include Mpower, a variable data enterprise solution, and Persona,
a variable data desktop publishing application. Both products use NuDoc™,
Pageflex's XML-based composition engine. |
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| NuDoc technology uses flexible design templates. Text
and image containers resize and reposition to automatically maintain the design
integrity of each document. Quark and PageMaker documents can be ported via Adobe
InDesign using Pageflex's DesignOut plug-in. |
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| Built on open standards, Pageflex products import data
from any ODBC-compliant database and use XML as the data format between databases
and page composition. The Company was established in 1999 as a wholly-owned subsidiary
of Bitstream Inc. (NASDAQ: BITS, www.bitstream.com).
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| About
Spire |
| Spire is a unique organization with
over 12 years of experience in creating custom solutions for all phases of marketing,
production and fulfillment of communication materials. As a single-source for
concept, strategy, design, pre-press, print, and fulfillment, Spire enables companies
to improve marketing communications, to streamline production, to reduce cycle
times, and leverage assets and messages across multiple media in an efficient,
cost-effective manner. Spire recently received the Print on Demand Pioneer award,
and has won other recognition for its work in evangelizing the digital print marketplace. |
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| Pageflex,
Mpower, Persona, and NuDoc are trademarks of Pageflex, Inc. Bitstream is a registered
trademark of Bitstream Inc. All other trademarks mentioned are for identification
purposes only and may be trademarks of their respective owners. Other technologies
and brand names are trademarks or registered trademarks of their respective companies.
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